A business environment is extremely important for the survival and growth of a business enterprise. In this article, we will discuss the importance of the business environment.
The business environment is very dynamic in nature and business is always exposed to internal and external forces that affect growth. A detailed understanding of the environment helps the business manager to identify business opportunities and threats and take timely action.
► Importance of Business Environment
Business organizations keep tracking the environment of their business. It is done by proper Environment Scanning where market analysts study the Business environment.
We can understand the importance of the Business Environment through the following points.
- Decision Making
- Cope with the Change
- Identify business opportunity
- Identify the unforeseen threat and uncertainty
- Merger and Acquisition
- Assists in the planning and development of strategy
- Image building
- Helps in the harnessing of new resources
- Helps in improving performance
✔ Decision-Making (importance of business environment)
The business environment is the sum of all business factors that affect the functioning of the business while understanding each dimension of the business environment helps the managers to take the right and rational decisions that play a crucial role in enterprise success.
✔ Identify business opportunity
The business environment provides huge opportunities for the success of an enterprise and the early identification of opportunities will help the business to capture them and take first mover advantage and become a market leader.
For example – The rollout of 5G in India give a huge opportunity to business whu=ich are in the IT and telecom sector.
✔ Identify the unforeseen threat and uncertainty
The dynamic nature and huge dependence of business on external factors are always a source of various kinds of threats to the business and these affect the business functioning and sometimes make the survival of an enterprise difficult.
Comprehensive knowledge of business help the manager identify the early warning singles and take preventative action and reduce the impact of the threat.
✔ Cope up the change
The continuous monitoring of the business environment helps the enterprise to be aware of ongoing changes and trends in order to remain updated and formulate effective and efficient strategies according to the change.
✔ Mergers and Acquisition
Mergers and Acquisitions play a significant role in the sustainable survival of the organization. Mergers and acquisitions help the enterprise to grab new opportunities and prevent threats.
Must Read : Dimensions of Business Environment
✔ Assists in the planning and development of strategy
The key role of managers is to formulate plans, policies, and strategies that ensure the sustainable future of the organization.
The opportunities and threats are closely associated with the environment where the enterprise exists and having knowledge about these opportunities and threats helps the manager to formulate a futuristic and realistic plan and policies to address these things.
✔ Image building (Importance of business environment)
A proper understanding of the business environment helps managers to improve or build a distinct and unique image of the business in the public mind.
Business enterprises show sensitivity or care about the environment, gender equality, and labor welfare which create goodwill and reputation among people.
✔ Helps in the harnessing of new resources
Enterprises have a high dependence on input resources like land, labor, capital, and raw material so that they can produce output i.e goods and services. Managers should design their policies in such a way that the business gets the best resources as input and out should satisfy the customer’s need and want.
Must Read : Types of Business Environment
✔ Helps in improving performance
Continuous studies of environmental factors enable the organization to address its weakness and enhance its strength which provides a competitive advantage that ensures the high performance of the organization.
