Difference Between Marketing And Selling


While marketing and selling are distinct activities, they are both essential to the success of a business. Here we have shared the difference between marketing and selling concepts with examples.

Marketing And Selling Concept

Marketing and selling are two related but distinct activities that businesses engage in to promote and sell their products or services.

Marketing involves identifying and understanding the needs and wants of potential customers, creating a message that resonates with them, and developing a strategy to reach and engage with them. Marketing can include various tactics such as advertising, public relations, social media, content marketing, and other promotional activities.

Selling, on the other hand, involves the process of persuading potential customers to make a purchase. This typically involves communicating the benefits and value of the product or service, addressing any concerns or objections that the customer may have, and closing the sale.

Overall, marketing and selling are complementary activities that work together to drive business growth and success. While they have different goals and approaches, they both play important roles in promoting and selling products or services to customers.

Marketing and Selling Differences (in short)



Long-term Business PlanningShort-term business planning
Focus on Customer needsFocus on Seller’s need
Identify the customer firstManufacture the product first
Customer satisfaction with profit-orientedSales volume-oriented
Stress on the need of the buyerStress on the need of the seller
Marketing consists of all the important mixes like Product, Price, Promotion, Selling, Distribution, etc.Selling is an integral part of Marketing
Marketing requires conceptual and analytical skills.Selling requires conversational and persuasion skills.

What is Marketing?

It refers to a wide scope of exercises, of which selling is just a single part. Before making a deal, an advertiser should design the sort, plan, and cost of the item, just as select the dissemination channels and the proper special blend for the objective market.

Definition of Marketing

Marketing can be defined as the process of identifying and satisfying customer needs and wants through the creation, promotion, and distribution of products or services.

Marketing involves a range of activities, including market research, product development, advertising, sales, and customer service, all aimed at attracting and retaining customers and building relationships with them.

The ultimate goal of marketing is to increase sales, revenue, and profitability by creating value for customers and meeting their needs in a way that sets the business apart from its competitors.

Also Read: Objectives of Marketing

What is Selling?

refers to the offer of an item or administration through publicizing, advancement, and charismatic skill. The item’s title is moved from merchant to purchaser. The essential objective of selling is to transform an item into cash.

Definition of Selling

Selling is the process of persuading a potential customer to purchase a product or service by presenting its features, benefits, and value proposition in a compelling way.

Selling involves identifying the needs and preferences of the customer, providing information and advice, and addressing any concerns or objections they may have.

The ultimate goal of selling is to close the sale and generate revenue for the business. Successful selling requires effective communication, listening skills, product knowledge, and a customer-focused approach. It is an essential part of the marketing process, as it helps to convert customer interest into actual sales.

Also Read: What is Personal Selling?

Difference Between Marketing and Selling Concept



ScopeIt is a broad term that includes an assortment of exercises, for example, distinguishing client needs, item advancement, evaluating, conveyance, advancement, and selling.It is just a piece of the marketing process.
FocusFulfilling the necessities and wants of the clients furthest degree conceivable.Title move from dealer to buyer.
AimBenefits are produced because of consumer loyalty.Benefits are created by expanding deals volume.
EmphasisClient twisting in light of the item.Formation of items that can address the issues of the clients.
ActivitiesStarts before an item is fabricated.It starts after an item is made.
Strategiesitem, advancement valuing, and actual appropriation are all important for the work.Endeavors, for example, advancement and influence are required.
TimeframeMarketing takes a long-term view, building relationships with potential customers over time.Selling tends to be focused on short-term goals and immediate results.


  • Effective Marketing helps to create awareness and interest in a product or service,
  • Effective Selling helps to convert that interest into actual sales.
  • Together, they form a crucial part of a business’s overall strategy for growth and success.

Examples of Marketing and Selling

Here’s an example of how marketing and selling work together:

Let’s say a company wants to introduce a new line of organic skincare products.

To promote these products, the company would first conduct market research to understand the needs and preferences of potential customers.

They would then use this information to develop a marketing strategy that would include product development, branding, advertising, and other promotional activities.

Marketing example;

As part of the marketing strategy,

  • the company might create a website and social media presence to showcase the benefits of its organic skincare line, offer special promotions or discounts, and provide valuable content related to skincare and wellness.
  • They might also partner with influencers or health and beauty bloggers to reach a wider audience and generate buzz about their products.

Selling example;

Once potential customers are aware of the organic skincare line and have expressed interest in learning more, the company’s sales team would take over.

  • The sales team would reach out to these potential customers, answer their questions, provide additional information about the products, and offer a personalized sales experience.
  • They would work to build a relationship with the customer and address any concerns or objections they might have, ultimately closing the sale and generating revenue for the company.

In this example, marketing and selling work together to promote the organic skincare line, build awareness and interest, and ultimately drive sales and revenue for the company.